OBJECTIVE: The previous menus were multiple pages in a leather-bound holder. Albeit they were nice, they also felt outdated, bulky, and lacked functionality with so many pages to flip through. The client wanted to create a fresh modern look while keeping the Ortega's brand.

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CHALLENGE: Condensing five pages of menu items on to the front and back of one page.

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SOLUTION: I put the food items of each menu (dinner, lunch & brunch) on the front of the menu, and put the drinks on the back side. I used very distinct headers and graphical elements to separate the different sections, making the menu navigation process simple. The faster restaurant guest order, the more tables you can turn!

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OTHER PROJECTS: Restaurant signage, table tents, flyers, banners, a-frame sign inserts, magazine/newspaper ads, marquee sign, email marketing, website elements, social media. They have been my client since 2009 so we've done a ton of projects together! 

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TOOLS: Illustrator, Photoshop, InDesign, Mailchimp, Squarespace