So why the heck would you need multiple logos? Let me walk you through the reasons below – trust me, it'll make perfect sense!
Being a small business owner is hard. Amiright? So when you find out that you need multiple logos, you might feel like screaming and running for the hills.
Let me clarify.
It’s not that you need several completely different logos, but you will most likely need several different variations or versions of your logo.
What is a logo variation, anyway?
A logo variation is a modified version of your primary logo that can be used in a variety of applications.
Horizontal – usually the primary logo
Stacked (Vertical) – a vertical version of the primary logo
Badge (circle) – a version that acts as a badge, commonly found in a circle, like what you would see on a hat
Icon (monogram) – if your logo has a graphic feature, this would be on its own
One color – it’s very important that the logo works in one color
Reversed out (white on a dark background) – this is a variation of the one color
Submark – usually a small, compact version of your logo (think of a logo in the corner of a YouTube video)
Think of everywhere you would use a logo: website, social media, receipts, business cards, signage (indoor and outdoor!), email marketing, flyer, even on merchandise like a water bottle, back of a sweatshirt, on a pen, a hat – the list goes on!
Here is a client example:
Along with all of my clients, I provided Hairspray Salon with a comprehensive suite of logo variations. You can see that the logos are the same, but different, so as not to confuse the consumer.
The client and I are able to use these in several different situations like her website, social media, business cards, window decals, signage, email blasts, merchandise, wherever she wants!