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Poster + flyer for annual "Halloween in the Village" celebration


CLIENT: Rancho Santa Fe Association

OBJECTIVE: To create a poster + accompanying flyer for Rancho Santa Fe Association's annual family friendly Halloween bash. These are happily put up in every business window in town!

CHALLENGE: Presented with just a previous amateur flyer and a VERY tight budget, I had to work smart and FAST!

SOLUTION: I grabbed my cup of coffee and went to town, finishing this fun poster and flyer, ready for print, in just 4 hours. It didn't require any edits, not even one! I drew/digitized all graphic elements, procured a stock photo, and generated visual hierarchy. It always helps when there is a fun theme to work with - BOO!

TOOLS: Illustrator, Photoshop, stock photography

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